Hi there! I’m Julia, and I bring a background in both digital analytics and the humanities. I shifted my focus to analytics to better understand user behavior, optimize digital experiences, and drive growth.

This is my personal space where I share my journey — the challenges, lessons, and insights — for anyone looking to pivot their career or move into data and digital analytics.

#1: From Humanities to Digital Analytics

#2: What Is Digital Analytics—and Why It’s Not Just for Techies

#3: Getting Started with Digital Analytics — A Humanities Guide to the Tools

#4: Why a Measurement Plan Matters

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